Frequently asked questions.

A licensed pay-per-lead business under the Threepath brand in an approved niche and territory. That includes the software platform, the GoHighLevel infrastructure, three advertising systems, the niche configuration, the training academy and support. You supply your own advertising budget and your own work.

No. It is a business opportunity. You operate independently. It is also not a security, not an investment contract and not employment.

We do not answer that question, and you should be wary of anyone in this industry who does. Results depend on your effort, your sales ability, your niche, your territory, your competition and your budget. Some operators do well; some lose money.

Because we will not publish ones we cannot substantiate. When we do publish them they will be from real, identified operators, with the disclosure that their results are not typical.

It depends on the niche, the territory and how fast you want to move. Consumer cost per lead differs by an order of magnitude between, say, general insurance and personal injury law. The application asks about your available capital so we can be honest about whether the timing is right.

No. It is your own, recurring, at-risk cost, paid directly to Meta. It is separate from anything you pay Threepath.

It varies and we will not put a number on it. What we can say is that the operators who get there fastest are the ones who make sales calls rather than the ones who keep tuning their ads.

Meta ad spend, your GoHighLevel subaccount, telephony and SMS usage, AI generation credits, and the platform fee in your operator agreement. The Owner Operations Manual carries a full recurring-cost inventory.

No. The AI campaign builder generates the audience strategy, copy, creative, forms and campaign structure and publishes it to Meta paused. You review and approve. The training walks through every screen using the real software.

Focus. Facebook and Instagram are where this model works for local service demand. There is no Google, TikTok or LinkedIn integration and none is planned for this release.

They are a strong first draft that you edit. Every output is editable and every version is saved. Ads that publish without a human reading them are how accounts get restricted.

Yes. Upload them into the video builder alongside generated scenes. You confirm you have the rights to anything you upload — the platform requires that confirmation before it will render.

The successful scenes are preserved, the failure reason is shown in plain language, and a retry regenerates only the failed scene. You are not re-billed for work that already completed.

Territories are approved individually and the platform detects ZIP-level overlap before it becomes a conflict. The specific exclusivity terms are in your operator agreement.

Yes, through the no-code Niche Builder. Whether a given niche is approved for you depends on compliance classification and territory availability.

Meta restricts targeting for housing, credit, employment and social-issue advertising. Real estate, lending and financial services in our library fall into these. The platform applies the category, disables the restricted targeting fields and attaches the required disclosures automatically.

Your customer disputes it in their portal with a reason and evidence. Approved disputes issue a replacement credit. The ledger blocks duplicate credits, and every manual adjustment records who made it and why.

Every charge carries an idempotency key derived from the lead. A replayed webhook or a retried delivery writes nothing. This is enforced at the ledger, not in the UI.

Screen recordings of the working platform — the campaign builder, the video builder, a live receptionist test call, the routing log, the ledger. Slides may introduce a topic but never replace the demonstration.

Yes, for platform owners rather than operators: provisioning, snapshot maintenance, territory approvals, AI provider and cost management, reconciliation, audit logs and emergency shutdown, plus a written operations manual.

Support is defined in your operator agreement. Failed workflows, disconnected accounts and failed integrations raise alerts automatically rather than waiting for you to notice.